After the launch of my new port­fo­lio web­site, I decided I should cus­tomize my blog to have a more seam­less inter­ac­tion with it. Well, hun­dreds of hours later try­ing to cre­ate a WordPress theme from scratch, I’ve launched the new look—which still needs a lot of work. I’ll be updat­ing old posts so they fit within the new frame­work bet­ter, but it might take some time. Overall I’m really pleased with the new look. Everybody I show it to says “It’s very you.”, which I’m hop­ing is a good thing.

Consistency within a brand takes a great deal of effort, espe­cially when it’s rep­re­sent­ing an indi­vid­ual that is often char­ac­ter­ized as an inde­ci­sive perfectionist.

Next up, get­ting the Typecaste iden­tity fin­ished and launch­ing the web­site. Although I’m opti­mistic, I also know that work­ing for myself is more dif­fi­cult than the most demand­ing client.