Okay, i hate to brag, but I was a cute kid. (Well, maybe I don’t hate to brag, or perhaps it’s just that I’m holding a cuter little sister.) When I opened the mailbox today, I saw a CD mailer box and thought to myself “Oh, Austin’s parents must have sent another CD of pictures.” Then I looked at the return address and noticed it said Dad Vance (in Mom’s handwriting). I couldn’t help but chuckle when I opened the images. Most of the photos that included me were utterly embarrassing, but entertaining and evocative nonetheless. Here’s one of the images that actually makes me photogenic (Odds of a successful picture are slim to none, so this is a rare treasure.)
As another piece of my BFA I’m branding a type foundry that I’m planning on operating under in the next couple years. I’ve got the logo completed and a landing page for the website. I probably will have to farm out the programming on the site itself because I don’t have the time to do it myself.
This has been the first weekend I’ve been able to get some decent work done on my BFA project. I have the lowercase drawn and pretty close to the final drawing. The photos show only a few characters that have the most character. My goal is to have the regular weight complete (meaning programmed for actual use) for the exhibition, with pretty tight drawings for the regular italic if I can’t have the whole thing completed. This project could turn in to a publishable and profitable typeface and that makes me very excited.
I’ll keep things posted as to the progress. I’ve still a lot of work to complete for the exhibition. The actual show will probably include a couple posters, a specimen book, some large vinyl applications on the wall, three-dimensional metal letters, a process book with the original drawings and photographs of the process. I’ll also be sending out invitations along with my graduation announcement.
First sketches to get the feeling of the face:
Character Details:
Okay, so first of all I can’t believe I’m actually posting this, but I found the site hilarious (as only a type nerd can). So, if you don’t really get it I understand, cause not everybody can love type as much as me.
Here’s another Paula Scher moment with Monocle Magazine about the rebranding of America. It was interesting to hear one of the premier graphic designers in America talk about international perception problems as a branding issue and not always a political one. Take a peek if you’re interested.
Arlo Vance is a graphic designer and typographer living and working in Salt Lake City. He currently works for Hint Creative, a small design consultancy.
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