Salad Technologies

Disrupting centralized computing with computesharing.



Salad Technologies




Brand Strategy
Identity Design
UX/UI & Product


Me - Brand Director
Keith - Copywriter/Editor
Dan - Motion & Animation
Nelson - Design


0 to 1.7M Nodes

Growing worldwide users in 188 countries

Salad connects latent compute power sitting idle in consumer homes with businesses who need more affordable access to GPU/CPU compute, storage, and bandwidth.

Series A Fundraise
Store Purchases
Staff Growth

Naming & Brand Strategy

Universally Personal

Why Salad? Building curiosity with a ubiquitous but memorable name.


Brand Recipe

The best types of solutions involve more than on brilliant individual. The concerted and combined effort of a group of brilliant people can change the world. Too much?

But really, we think the heart of problem-solving is collaboration: a principle that’s all about us. (You know what we mean)

Step up,
not on.

Empathetic Humility

We believe that human interactions must originate from a place of careful attenuation. Empathetic humility is the first-stage ablution that fosters understanding between ourselves and everyone we address. Only by respecting our disparate identities and values can we accentuate everyone's contributions.

All truth,
No bullshit.

Forthright Trustworthiness

Great relationships are built on trust. Honesty is vital to establishing new contacts, and maintaining the trust that defines an enduring partnership. In a world of natural skepticism, we take transparency and forthrightness as our lodestars. We tell the truth in conversation with our users, partners, and peers—even when it's difficult.

Not policed.

Calibrated Collaboration

We recognize autonomy as the engine of ingenuity. That is why we never implement a rule without first asking how it may affect the game for others. Our team actively promotes a sense of rigorous self-discipline among our peers and community, yet encourages experimentation and flexibility. Some rules shouldn't be broken, but we've found that most are pretty bendy.

A top-down view of a new employee onboarding kit including an engraved cup, pen, notebook, various stickers, coasters, a challenge coin and the Salad brand book.
New Employee Onboarding Kit

Brand Identity

Voice, Visuals, Experiences

A brand is not a logo. It’s the collective perception cultivated by consistent expression what people hear, see, and feel.

9 pages from the Salad Brand Guidelines document showing logo, color palette, and typography standards.
Brand Standards
Stylized illustrations of vegetables built with triangular pixels.
Veggie Illustrations

Product design Library

Systemization without Sterility

Buttons, and hovers, and errors. Oh my. The Design Library provides more than just UI components: file organization, accessibility standards, and engineering handoff processes.

Various screens showing the applied design library to UI components.
UI Kit applied to Windows tray widget
Website screenshots showing customer and chef facing versions.

Brand Design

Core Experiences

Download. Earn. Spend.

"Welcome to Salad" Video
Windows tray widget showing performance capabilities.
Install Widget App
Windows tray widget showing earning capabilities of Salad.
Earn From Your Idle PC
Salad storefront with featured and categorized items available for purchase.
Shop the Salad Storefront

Community Building

Top ‘Chefs’

Seasons, Community Challenges, Giveaways, Affiliates, Streams

Salad Season 1 - "Salad Gold"

Season 1  |  Salad Gold

Salad Season 2 - "What's Your Recipe?"

Season 2  | What's Your Recipe?

6 t-shirt designs
Salad Swag
Growvember donation rewards


Fragmas promotional graphic showing 12 day countdown


Salad Affiliate Program with Matrix-style illustration of pixelated vegetables

Affiliate Program

Screenshot of 'State of Salad' stream

State of Salad Stream